Search Engine Optimization (SEO)

Improving your website's appearance for search engine clicks is a huge concern when developing and maintaining an online existence. The higher your page appears in the look for search engine results, the more likely you are to get those desired clicks. So, how can you enhance your site's visibility to the search engines? Well, there are two ways; one is paying Google to display your ad for particular search words and the other one is organic search engine optimization (SEO). In this article it is going to be a discussion primarily on organic SEO.

SEO history:

The earliest known use of the term occurred in 1997 in a concept published on Usenet.com, a popular website at the time. The message stressed the significance of online advertising, using the term "search engine optimization" to recognize the process of enhancing website content to gain higher positions in the Google.

What is SEO? Well, SEO stands for Search Engine Optimization; it is a process in which your website is made to be indexed by search engines like Google, Yahoo, Bing, MSN etc. The process involves optimization of the website so as to assist the search engine to crawl the targeted website easily.

SEO Strategy:

This is a technique which takes into consideration the work process of Google, how the audience searches for a particular thing on Google or Yahoo.  Optimizing involves modifying content, html modifying through Dreamweaver to expose the website for the term or the keyword which is being searched by a browser frequently. It makes sure that the term which a browser types matches with the term in the content or title or any page of your website, and assisting Google to crawl the site easily. Thus your website gets promoted on the search engine and hence the name SEO.

SEO Techniques:

There are two major techniques in this, On Page Optimization and Off Page Optimization.

Before these techniques can be used effectively, proper keyword analysis has to be done. This process involves selection of potential keywords i.e. the keywords which have higher search volume and lower competition, and this can be done through some tools like Google Planner, Wordtracker, Spyfu etc. And these keywords are used for the betterment of the website.

On Page Optimization:

On Page Optimization often depends on the structure of the website to be implemented properly. 

Content Optimization:  The website contains Title, Meta description and Meta keywords; and this technique involves modification of all these as per the optimization requirement.  Some of the potential keywords need to be embedded in resavenue.com the site title and content. 

Image Optimization: Why does this need to be done? Search engines cannot crawl images, so you need to optimize it through HTML. You can add image tags in websites but not the image itself, and Google can crawl these tags.

URL optimization: Let’s suppose you have good search result for your website, and now if you want to target another URL, you need URL optimization so as not to lose the current search rank. And potential keywords can be added to the URL so as to increase the visibility of the site. This can be done by creating an .htaccess file which contains the targeting URLs, and should be uploaded  on to your server.

Rich snippets or Microdata:

This is one of most significant techniques, where you can create your site’s microdata, for example: if you have a hotel website, you can add name, address, image, service and the price in this data and can add it to your site. It is more prone to get clicks on your site when the browser looks at this data. It will definitely fetch you the best results.

Off Page Optimization:

This involves preparing contents, articles and press releases which are to be published on submission sites. You will get lots of submission sites with high page rank for SEO online. Submission involves, social book marking, blog posting, article posting, social media posting, press release posting, classified posting etc to get back links to your site from reputed sites.

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